How to create a great brand name | Jonathan Bell

14/12/2016 को प्रकाशित
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.

TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Jonathan Bell.
Filmed at TEDUniversity in 2016.

टिप्पणियाँ

  • what a beast

  • LOL ... Over 5 minutes for nothing.

  • the logo is as important as the name itself

  • أفضّل الأسم الي يقع خلفه فكره

  • YESSSS. STRAIGHT TO THE POINT. BEST VIDEO IV EVER SEEN ON IN-cd.

  • thanks

  • useless talk

  • Intresting content , boring presentation , specially the speaker

  • Someone please suggest a brand name that solves problems related to events. More like, "One step solution for your events", or "you will get everything related to events on one platform."

  • shouldn't puns like Boring Company be their own categorie?

  • in-cd.com/chart/v-iy/eniBusiGgXvKntE.html

  • We should buy a bar! We totally should buy a bar! We will buy a bar and call it "Puzzles", why "Puzzles"? That's the puzzle! - How I Met Your Mother

  • How can you miss TATA Infosys Wipro such a big brand

  • Well, having a product for starters. Unlike you.

  • I named my home based bakery "Bake Bliss", I personally love it but a friend who found out about my business, instantly said she hates the name and I should change it. She said it's not attractive so here I am. I said it's about inner satisfaction and I'm happy with it And she said, that's not necessary in life and I should go with the flow. I hate how she made me insecure in minutes. What do you guys think of the name?

  • Subscribe to Captain Jonathan in-cd.com/level/NamY7ohBU_31igQgRa3P2g

  • After a long time ( maybe 2/3 year ) of procrastination from my suggestion & watch list. I watched it now 😂❤️♥️

  • The kaput hardhat longitudinally mark because english intracellularly flow across a aloof shake. true, classy theory

  • Ray. Ban as if Ban the Sun Rays.

  • that was nice

  • Need a brand name for RICE FLAKES & PUFFED RICE. Plz plz plz rply. M from INDIA.

  • “You can’t build a reputation on what you are going to do.” ~ Henry Ford

    • @huncho_small_ Yup all about putting yourself out there, and being consistant

    • damn good quote

  • This man’s speaking ability makes me cringe. Can barely sit through this

  • thanks for explaining how ANY brand name gets developed

  • How I find a name for my startup: check if the domain is taken

  • Jesus dude slow down

  • 0:14 "COCA- C- COLA"

  • I recommend y'all to *realtools* on IG, they can help you make one fast

  • He dismisses Disney because it’s narcissistic... but it didn’t hold the brand back! Almost any brand name will work given there’s enough marketing behind it.

  • If I have twin daughters, I'll name one kate and I'll name the other "duplikate".

  • name@company.com

  • Great points!!!

  • Fantastic

  • ”For me, this is it!” " wyne.monster/wag-guide/AiU“ " ”You gotta give it a try.” "4:19" 垃圾。 -Lord

  • Skip the video. Nothing interesting and new to learn.

  • Love this talk - thank you!

  • I took the risk dealing with Austin to be in charge of my trade and finally end up with perfect testimony.his platform is amazing and very straightforward!!.

  • We all know thinking of a good name is the hardest part

  • Still stuck 😖

  • You explain this really well, thanks.

  • I'm sorry but the moment of silence and the one person who laughed made me lmao

  • i honestly had no idea uber was a real word

  • He looks like Shane Watson in thumbnail

  • some brand names are derived from non-english words - OH MY GOOD ARE YOU KIDDING ME? I NEVER COULD'VE IMAGINED.

  • Make it nice and memorable, makesure the domain still available.Its a great feeling when you see a startup use your brandname ideas.

  • Video starts at 3:23

  • efef

  • This is the most nervous presenter I've seen

  • "Non-English" is a type of brand name? So is this talk only useful for native English speakers?

  • definitely a great video!

  • I got suspended on my copyright infringement account , this got me so depressed not until I got recommended to *ZELLHACK* on instagram who successfully got mine reactivated perfectly

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  • best products to sell in 2021 🏅 🛒💸in-cd.com/chart/v-iy/fmGWsKRrb4murKc.html

  • shameless advertising

  • In a summary, this video appears to have been heavily abbreviated and should have explained more about how brand names should be tailored to specific brands with specific messages. This was basically a list of different types of brand names...

  • Lol the names of sofas from ikea are literally real Swedish words, help us hahah

  • If you want to name your brand the smartest and fastest way possible, check squadhelp. You´ll be launching a naming contest were you will be recieving name ideas from houndreads of naming experts: www.squadhelp.com/r/info You can also explore their premium domains: www.squadhelp.com/premium-domains-for-sale/rm/info

  • Kentucky Fried Chicken changed to KFC because the State of Kentucky was broke and got the idea to Trademark it's name and began sueing companies to get money. This is why the Kentucky Derby was changed as well.

  • Brand Management with English subtitle. It's absolutely FREE @ @sics

  • This didn't help.

  • How to create a brand name? 1-select the type of name that you want Jonathan outlines the following seven categories of brand names: 1. Eponymous (e.g., Disney, Adidas, Tesla) 2. Descriptive (e.g., American Airlines, The Home Depot) 3. Acronymic (e.g., GE, BP, KFC, HSBC) 4. Suggestive (e.g., Uber, Slack, Facebook, Pinterest) 5. Associative (e.g., SiriusXM, Red Bull) 6. Non-English (e.g., Samsung, Lego, Hulu) 7. Abstract (e.g., Rolex, Kodak) 2-decide what you want the name to say 1- Descriptive + functional a. Who created them: Dell b. What you do: Microsoft c. Where you operate: Southwest 2- Idea + emotion a. Nike: is about wining b. Apple: is about simplicity and usability c. Google: coming from a math term 3-check the name is available Note: check if the name is negative in other languages or countries

    • Thanks 🙏

  • www.coobis.com/es/b/90155

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  • You can name your brand "Boring Company" and it'll be fine. Just market it lol

  • Jonathan Bell : "Check the name does not mean anything negative on other languages or countries" Also Jonathan Bell : 5:30 "abc.xyz" Just to make it more clear: "Xyz" looks like Russian "Хуй" and I think you are clever enough to google the meaning of that.

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  • he litterly didn't give any tip to start my brand name, he was just explaining the other brands ideas. he got paid well

    • Bro you don’t get paid to do Ted Talks

    • Yeah, he basically just categorized a bunch of brand names, but they are doing well with it so I suppose we can be inspired by that.

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  • Brand New name, it's very interested

    • How to get certificate

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  • For some reason I read the title wrong, thought it said "How to create a great band name".

  • if you need a name or logo go to squadhelp www.squadhelp.com/r/ they have 1000 of names you can use, you can even start a contest were you provide them a description of your company or brand and they provide you with great names.

  • Alphabet should have gone with abcdefghijklmnopqrstuvw.xyz

  • instagram.com/your_official_logo_designer/

  • How to create a great brand name? look at a fruit bowl apple, blackberry, orange, mango, raspberry, banana, apricot, tangerine, kiwi, lime, lemon, cucumber, pineapple

  • I thought it was a ytp cause of that random glitch 0:14

  • Very good

  • :),thank you for sharing , I received the same product from replicaclubs..ru three weeks ago, delivery by DHL,amazing quality !!!!!

  • Anyone still watch this video?

  • 0:44 big ego? Trump?

  • brilliant

  • talented

  • never been done before

  • innovative

  • amazing

  • Am i the only one who saw light blue line under rolex?

  • damn that sucked

  • Hahae so good

  • Safe and sound

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  • Lego isn’t a word. But “Leg Godt” is where it comes from.

    • Hey...I have a domain created99.com would you like to Buy it...?

  • Just design a unique special product and u'll master all the markets!!

  • thanks

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  • So cutee

  • Amazing! Thanks

  • Sorry this name exists , Please try another one.

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